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  • Who we are
  • What we do
  • How we do it
  • Partners
  • Get in touch
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Engagement

Deep immersion into our customers' Brands & Beliefs as the only way to fully grasp their needs, opportunities and strategy.

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Insights

We believe in the power of Insights as the main source to understand consumers, generate ideas and drive initiatives.

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Experience

User Experience is at the core of everything we do and a key differentiator of our business offering.

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Collaboration

Relationships based on Trust & Commitment make a perfect scenario to spur Innovation.

Who
we are

is a "BRand" development company that drives growth by translating "INsights" & strategy into impactful customer "Xperiences".

What
we do

We deliver growth to our business partners through the development of Private Label Programs & In-Store Promotional Programs tailored to their specific needs and market opportunities.

How we
do it

We have designed a collaborative, end-to-end process that encompasses everything from identifying needs & opportunities up to its execution at the point of sale.

1. Identify opportunities & needs

A. Mining process

  • Look for data, facts, insights, feelings & past experiences to deeply understand our customer and their business journey today.

B. Identify

  • Market, Category, Competitors & Business landscape
  • Customers needs & opportunities
  • Shopper & Consumer behaviors

2. Private label or promotional program

A. Clarify the project

  • Private Label or
  • Promotional Program

B. Define the business scope, focus & deliverables

3. Global sourcing

A. Product

  • Find the most competitive & high quality product to fulfill customers & consumers needs.

B. Sourcing process

  • Demand (QTY) & Target Cost (PRICE)
  • Manufacturer assessment & selection
  • Quality & Regulatory compliance
  • Route to Market Planning
      1. Logistics & Import Regulations
      2. Local Distribution
      3. Competitive Cost / Price

4. Product Development

A. Brand concept & design

B. Product & Packaging design

C. Final prototypes & samples

5. Manufacturing & Delivery

A. Purchase Order

B. Production process managements

  • Production schedules
  • Manufacturing site audits

C. Logistics Coordination

D. Door to door delivery

6. Sales support

A. Point of Sale Execution

  • Promotional programs
  • Merchandising programs

B. Demand Planning

  • Collaborative forecast
  • Inventory targets
  • PO placements
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Partners

Brands & Partners challenge us to strive for excellence and allow us to be part of their success.

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Get in touch

info@brinx.com.mx

Hospital #2445
Guadalajara, Jalisco, México. CP 44600
+52 (33) 3330 9386

To learn more about , please send us a message.

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